We are Choella, designs inspirated by New York City style with a twist on fun and sexy, and yet still affordable.

Performance Collection

Designed by Choella and "Built to Win"!

St. Patrick's Day Collection

Celebrate that green holiday with a green St. Patty's Day outfit that will not be missed in the crowd.

Sports Bras Collection

Cute and Fun, Over 300 different styles of sports bras to choose from!

Liquid Collection

Sleek and Bold, a staff favorite that is popular among customers.

Yoga Leggings Collection

Soft and Lux, Yoga Leggings to meet the most demanding workout
  • Made In USA

    Manufactured and hand crafted here in the USA, only with the highest quality materials that we could find.

  • Order with Confidence

    Our customer service team is here to respond to any issues that you may have in the ordering process.

  • On Site Design Team

    Our stylists are working to bring you new designs all the time. In fact if you have an idea, let us know.